Tesorio is the “Easiest Company To Do Business With”, and we can prove it


I was initially excited to write a blog about how we recently took top spots in G2’s spring reports across multiple dimensions, again giving us a “Leader” designation in our category. But then, fingers to keyboard, I froze. I thought, awards, who cares? Does this really matter? The answers I landed on are you should care, and it does matter. Let me explain.

First, G2 is a popular B2B software review site. Products are reviewed and ranked based on real customer feedback. It’s the voice of your customers, no judges can be swayed here. G2 ultimately uncovers patterns and ranks what people like and dislike about products, such as a product’s “ease of use”, how “likely reviewers are to recommend” a product, etc.

But that’s not all. G2 also digs into experiences that customers have dealing with the companies and people behind the products they use. This is where I was most excited to learn of the areas we led in spring 2021 reports:

  • Easiest To Do Business With
  • Easiest To Use
  • Best Support
  • Easiest Setup
  • Users Most Likely To Recommend

No room to humble-brag here, we are unabashedly proud of our product as being easy to set up and use. We already get to hear a lot about how much our customers love our product. In our recent NPS survey, 100% of the comments (no exaggeration!) cited an aspect of our product that they love.

What we don’t often hear is feedback on us. That is why I’m celebrating the “Easiest To Do Business With” recognition in particular. It’s not every day that I see a recognition that so thoroughly reflects who we are as a team and how we think about delivering great experiences to our customers at every turn.

Our approach is equal parts product and people. You need both to exceed customer expectations AND turn them into fans. This starts by vetting and hiring exceptional people who can channel the customer.

In fact, “Channel the Customer” is one of our core values. It means we expect everyone at Tesorio to go out of their way to understand the customer’s needs, beyond their wants. And to channel their voice when solving all problems. Naturally, this means that not every problem can or should be coded away. What it does mean is that we always roll up our sleeves to genuinely help customers solve their problems.

“Easiest To Do Business With” is an affirmation that we are living our values by being true partners to our customers. Every single person at Tesorio has a role to play in making us a company that you enjoy working with. From the very first sales interactions through to our accounting team collecting on invoices, we are relentless in being the type of vendor you actually view as a partner.

That is what truly matters at the end of the day—when you celebrate your customers’ success, and they, in turn, celebrate your success as their own. So here’s to our customers and thank you all for sharing your voices with others.