Customize Dunning Campaigns to Enhance Your Cash Flow: Personalize Your Message

Tesorio Insights
Darlene Ritter
February 4, 2021

Now that you’ve thought really hard about your campaign audience, it’s time to think a bit harder about what you want to say to all those different types of customers. Great speech writers follow three principles: “Tell them what you are going to tell them, tell them, then tell them what you told them”. The most successful campaigns we see follow those same principles. 

Tell them what you are going to tell them: Give your customer the bottom line up front. Your subject line should indicate why you are reaching out. Drive the urgency in your message. Creating templates with different messages helps to ensure your message gets the right attention. 

Tell them: Here is where you want to take the opportunity to say hello and let the customer know the details of the reason you’re reaching out. Are you sending a friendly reminder just to check-in? Are you following up because there is a balance that is past due? Are you letting them know that their account is about to be suspended. Create a personalized message like Box. The variables in our Template Settings are a great way to create personalization without having to hand-type every email or worry that you’ve made a copy-paste error. 

Tell them what you told them: In your closing, remind the customer why you are reaching out and remind them of the next action they need to take. Do they need to reply to provide a promise to pay date? Do they need to be given the date of account suspension? Do they need to send a tax document? If you could say anything twice in the email, what would you say?

When drafting your message, keep your company’s culture in mind. If your company prides itself on informality, you may not want to send your customers a form letter, it’s just not you.  If you belong to a formal organization, a message that starts with “Hey, what’s up?” probably isn’t the best approach either.  Put yourself in the place of your customer. How would you respond to the email if someone else sent it to you? 

For more on customizing dunning campaigns, have a look at our other blogs: Step 1: Categorize Your Audience and Step 3: Analyze and Drive Results

See How Tesorio Can Boost Your Cash Flow

The cash flow performance platform that helps you better manage, predict, and collect cash
Darlene Ritter
February 4, 2021
Recent posts

Why Companies Forecast Cash

Tesorio
March 4, 2021
As cash is central to everything an organization does, it’s right that companies devote time and effort into forecasting cash, especially during difficult times.
KEEP READING

Cash Flow Best Practices When Managing a Hybrid Workforce

Tesorio
February 25, 2021
In 2019, 68% of employees had already reported working remotely at least part of the time. By mid 2020 as COVID-19 accelerated this trend, companies have grown more receptive to...
KEEP READING

Customize Dunning Campaigns to Enhance Your Cash Flow: Analyze and Drive Results

Darlene Ritter
February 17, 2021
You’ve carefully created different campaigns based on your campaign audiences and curated just the right language to use in your messages and you’ve made sure that...
KEEP READING